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Madcap Logic donates to the New York City Dept. of Parks and Recreation

August 23, 2008

Durango, Colorado – Madcap Logic has given away free licenses of a new type of curriculum package, Creativity Express, to the New York City Department of Parks and Recreation After School Programs, as a way of bringing attention to the need of teaching creativity to children. Creativity along with knowledge, has a direct link in developing problem solving skills, a need most experts agree will become increasingly essential in the 21st century.

The New York City Department of Parks & Recreation manages a network of nearly 30 Computer Resource Centers that offer creative and academic technology programs to over 1200 students during Parks’ free Afterschool program. CRCs aim to bridge the “digital divide” by providing affordable and equitable Internet access and classes that build real-world skills. By bringing technology, career services, academic courses and art programs into communities throughout New York City, CRCs link New Yorkers to opportunities for economic growth and improved quality of life.

Madcap Logic developed Creativity Express software in collaboration with many experts in the educational field. The product teaches children ages 7 and up skills such as critical thinking, visualization and many of the basic tools artists use in their work. The software features hilarious animated characters that lead the way on adventures that help kids explore creativity and imagination. It features hours of challenging activities and both traditional and digital art projects.

According to the Arts Education Partnership and the President’s Committee on the Arts and Humanities, studying art improves performance as much as 25% in reading, history and geography. The California Arts Council found that children who study the arts score an average of 44 points higher in math and 59 points higher in verbal skills on their SAT’s.

Founded by former Disney animators, Madcap Logic’s mission is to create products that keep kids emotionally engaged in healthy activities, motivated to learn, and ready to unlock their full potential. Creativity Express Home Edition is now available at Apple Stores nationwide.

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