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Creativity Express Named to Dr. Toy Top 10 Creative Products for Kids

September 16, 2008

Durango, CO – Representatives from Madcap Logic LLC announced today the popular children’s toy review site DrToy.com has added Madcap Logic’s Creativity Express to a pair of its recommended lists. Creativity Express has been recognized as a “Top 10 Creative Products” as well as a member of 2008’s “Top 100 Best Products for Kids”. The award-winning site www.drtoy.com is a free public service provided by The Institute for Childhood Resources. Dr. Toy was the first website to provide information on the best in children’s and educational products. Dr. Toy also produces the popular online magazine Dr. Toy’s Guide.

Dr. Toy is the moniker of noted child development authority Stevanne Auerbach, PhD. Dr. Auerbach developed the Dr. Toy awards program to recommend safe, affordable, educational and stimulating products and toys for children. Products are evaluated according to several criteria including design, durability, value and fun. Products listed on the Dr. Toy website are typically those exhibiting the highest level of safety, creativity and innovation in the marketplace today.

“Everyone knows that parents and educators don’t buy products based on hype or advertising. Therefore it’s vital to obtain these types of recommendations from major influencers like Dr. Toy,” said Randy Parker, CEO of Madcap Logic. “It’s extremely satisfying to those of us on the Madcap Logic team when industry experts of Dr. Auerbach’s caliber recognize the tremendous impact Creativity Express can have on a child’s life experience .”

About Creativity Express: Creativity Express was created by former animators and production experts from The Walt Disney Company. The Home Edition provides interactive educational software for children ages 7-12 and features a blend of animated movies and interactive activities that teach principles of art and provide tools for creative self expression. The School Edition includes an animated art curriculum and enrichment program with sixteen interactive lessons, student tracking and teacher lesson plans. An online version of Creativity Express is available via subscription.

About Madcap Logic, LLC: Based in Durango, Colorado, Madcap Logic LLC develops fun, innovative educational products to help children achieve a new understanding of the visual world around them. Founded in 2003 by former animators from The Walt Disney Company, Madcap Logic produces the award winning educational software Creativity Express. Creativity Express is educational software for children ages 7-12 featuring a blend of animated movies and interactive activities that teach principles of art and provide tools for creative self expression. Creativity Express was awarded a Seal of Approval from The National Parenting Center in the Fall of 2008.

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