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"The Balancing Act" on Lifetime to Feature Madcap Logic's Unique Educational Arts Program 'Creativity Express' Online

Wednesday, January 11th, 2012


"Madcap Logic is thrilled to partner with BrandStar Entertainment's TV popular morning show "The Balancing Act" on Lifetime in their effort to address the complex educational needs of today's students."


BrandStar Entertainment

“Creativity Express Brings Art Into The Classroom Tuesday January 17th, 2012: Lifetime Television 7:00-8 AM EST. & PST., 6:00-7AM CST

PRLog (Press Release)Jan 09, 2012 -
(Pompano Beach, FL) Madcap Logic, LLC – creators of Creativity Express, a fun an innovative arts educational program, recently completed filming for BrandStar Entertainment’s hit morning show, The Balancing Act on Lifetime Television.

“Madcap Logic is thrilled to partner with BrandStar Entertainment’s TV show The Balancing Act on Lifetime in their effort to address the complex educational needs of today’s students. In today’s challenging environment we applaud the efforts of The Balancing Act on Lifetime to provide parents and educators with essential resources required for lifelong academic success,” says special guest, Elise Ruiz-Ramon from Madcap Logic.

The segment which also features Robert Monson, President of the National Association of Elementary School Principals, will air this month as part of The Balancing Act’s Parent Teacher Corner series on Lifetime Television.  In the upcoming segment, they’ll discuss the importance of including art lessons in your child’s curriculum as part of the learning experience.

In this edition of the Parent Teacher Corner on The Balancing Act on Lifetime, viewers will learn that with so many schools cutting their budgets, educators are looking on-line to find the types of tools that teach effectively and are cost efficient. “Arts education enables children to draw from their experiences to create meaning that will enhance their learning,” says Robert.  “Research tells us that the arts have a tremendously positive impact on teaching and learning, especially in discovering talents, stimulating academic interests, and awakening an awareness of the vast possibilities of life.”

Children with art education do better across the board.  “Our Creativity Express curriculum reaches some children who would otherwise be left behind,” Elise adds.  “An arts education also helps students develop motivation for higher academic achievement, leading them to become lifelong learners.”

Make sure to watch BrandStar Entertainment’s special Parent Teacher Corner edition of The Balancing Act to discover how a properly applied art education may lead to academic improvement, as well as develop more intuitive thinking and developing creativity and self esteem.

For more a preview of the segment, please visit The Balancing Act on Lifetime Television: www.thebalancingact.com/video/?v=FX6W49ANG03517

About “The Balancing Act” on Lifetime Television
The Balancing Act TV show airs daily on Lifetime Television at 7:00am (ET/PT).  The Balancing Act on Lifetime Television is America’s premier morning show that’s about women, for women and trusted by women.  For information or to view a show, visit http://www.TheBalancingAct.com.  You can also follow The Balancing Act on Lifetime Television at; http://www.facebook.com/TheBalancingActFans, www.twitter.com/BalancingActTV and www.youtube.com/thebalancingact.

About BrandStar Entertainment
BrandStar Entertainment is well known for their cutting edge content driven women’s programming, including “The Balancing Act” on Lifetime Television.  The Balancing Act TV show inspires and empowers women with entertaining and educational segments, placing them in the best position to achieve success in every aspect of their lives.  For more details about BrandStar Entertainment please visit http://www.brandstartv.com.

For information on becoming a content partner for “The Balancing Act” on Lifetime Television, contact BrandStar Entertainment at Brandutainment@o2mediainc.com.

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O2 Media’s parent company, BrandStar Entertainment, producers of The Balancing Act show on Lifetime TV, have proven themselves as pioneers in the Branded Entertainment industry bringing Social Media to TV with the vision to Engage, Entertain and Educate.

New York City Parks & Recreation Afterschool Programs use Creativity Express!

Monday, May 10th, 2010

“On November 7th, 2008, New Museum staff Chio Flores and Stephanie Pereira gave a presentation at to Al Smith and Hamilton Fish After School Program’s 9-12 year olds. They first described to the students the mission of their museum and talked about contemporary art in general. They presented slides of various artwork and talked about their past and current exhibitions.

We found those students who have been participating in Creativity Express since the Summer ’08 season, were more apt to participate in the group discussions about the slides. They were more confident (than others) to raise their hands, as well as had a larger vocabulary with which to articulate their ideas and opinions about the artwork presented.”-Olga Gazman, Director Computer Resource Centers, City of New York Parks & Recreation

Woodcraft Rangers Using Creativity Express

Wednesday, July 29th, 2009

Woodcraft Rangers’ Huntington Park Elementary After School program in Los Angeles using Creativity Express!

Wendy Rominger From Jackson Hole, WY Tells us About Her Class and Creativity Express!

Thursday, March 26th, 2009

Wendy Rominger is currently teaching art in grades 6-8 in Jackson Hole Middle School in Jackson, Wyoming.  She first found out about Creativity Express through a postcard she received from an art education convention.  The program seemed to meet many of the needs she was struggling with in her own curriculum and mixed computer use with studio activities, assessment quizzes, written reflections, and creating computer images that could be stored in a portfolio.

We asked Wendy about how she uses the software in her classes and the kinds of art her kids have produced as a result. Here is what she had to say: “I have the kids create a handmade cardboard journal that houses all their Do Art activities.  I have expanded the chapter Messages in Art as a spring board for a T-shirt design using lettering t-shirtfor their own message. I see my 6th graders 2 times a week which limits how much time we spend in Creativity Express but I strive to have them all complete up to 8 chapters if I see them for a semester. It has proved incredibly helpful when I have a substitute in my room. They have commented how wonderful it was and how engaged the kids were during the class.”

Wendy has noticed that some kids take more readily to the software than others however, and that if she doesn’t keep an eye on them they will skip over sections that are more or less optional so they can get to the challenge (at least they are ambitious!). Some of the kids are also moving quickly to wait to find out more about the artists or concepts covered, but they really love working with Corel Painter and musicexpressing themselves on the computer. Interestingly, some kids prefer the idea gizmo than their own ideas for completing their art activities while others prefer to challenge themselves to come up with their own solutions. The software is flexible enough to cover both audiences and their needs! One favorite activity for all seems to be pulling the handle on the machine!

When we asked Wendy what she would tell a new teacher who had never used the program before, she recommended working through how to log students in, then unlock the chapters, explore the features of the gallery, artist cards, and how to track student scores before exposing the kids to the program.sign A digital painter program is really essential if students are going to create images on the computer. If you are wondering about the images in this blog, they come courtesy of Wendy’s students, wonderful examples of the kinds of artistic expression they found through the software.

Thanks so much for your time Wendy, and give our thanks to the students for their beautiful work!

With thanks to Circumerrostock for the sign!

Encouraging the artist within!

Running Group
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