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Madcap Logic Introduces the New Assessment Rubric for Creativity Express

Monday, June 25th, 2012

The sixteen Creativity Express lesson modules in combination with the hands-on Creativity Builders projects create an entire curriculum that meets the National Standards for the Visual Arts. Our new interactive rubric has been designed to assist educators and parents in assessing the depth of understanding any one child has gained from the Creativity Express lesson content.

The National Standards for the Visual Arts are divided into two grade level groups: K-4 and 5-8, with different achievement goals for each age group. Entering the child’s grade level in the ‘Student Information’ area will select the appropriate rubric for that child

The K-4 Standards focus on conceptual comprehension over hands-on execution of artwork. In this age group there may be some quite talented children who simply lack the coordination or maturity to fully execute their ideas. Children progress at different rates during these early years; their achievement level on this rubric should reflect their relative capability at their given age or grade level, and effort put into the curriculum and projects. By grades 5-8, it is expected that the child is able to grasp the concepts rather easily. Their assessment is focused on the ability to analyze, discriminate, and make choices in execution of the projects to fully express these concepts in artwork. Again, those using the rubric should focus on relative skills and effort when deciding on assessment level for any one child.

Though it seems counterintuitive to attempt to measure creativity at a time when most children face a burden of standardized tests, we hope that both educators and parents find this rubric a useful tool. Creativity Express was designed by artists and education professionals to encourage experimentation, analysis, self-expression, and ultimately teach children to find their individual artistic voice. This rubric was designed to encourage these behaviors and serve as a guideline for further exploration.

 

The Madcap Logic Team

“The Balancing Act” on Lifetime to Feature Madcap Logic’s Unique Educational Arts Program ‘Creativity Express Online’

Wednesday, January 11th, 2012


“Madcap Logic is thrilled to partner with BrandStar Entertainment’s TV popular morning show “The Balancing Act” on Lifetime in their effort to address the complex educational needs of today’s students.”

BrandStar Entertainment

“Creativity Express Brings Art Into The Classroom Tuesday January 17th, 2012: Lifetime Television 7:00-8 AM EST. & PST., 6:00-7AM CST

PRLog (Press Release)Jan 09, 2012
(Pompano Beach, FL) Madcap Logic, LLC – creators of Creativity Express, a fun an innovative arts educational program, recently completed filming for BrandStar Entertainment’s hit morning show, The Balancing Act on Lifetime Television.

“Madcap Logic is thrilled to partner with BrandStar Entertainment’s TV show The Balancing Act on Lifetime in their effort to address the complex educational needs of today’s students. In today’s challenging environment we applaud the efforts of The Balancing Act on Lifetime to provide parents and educators with essential resources required for lifelong academic success,” says special guest, Elise Ruiz-Ramon from Madcap Logic.

The segment which also features Robert Monson, President of the National Association of Elementary School Principals, will air this month as part of The Balancing Act’s Parent Teacher Corner series on Lifetime Television.  In the upcoming segment, they’ll discuss the importance of including art lessons in your child’s curriculum as part of the learning experience.

In this edition of the Parent Teacher Corner on The Balancing Act on Lifetime, viewers will learn that with so many schools cutting their budgets, educators are looking on-line to find the types of tools that teach effectively and are cost efficient. “Arts education enables children to draw from their experiences to create meaning that will enhance their learning,” says Robert.  “Research tells us that the arts have a tremendously positive impact on teaching and learning, especially in discovering talents, stimulating academic interests, and awakening an awareness of the vast possibilities of life.”

Children with art education do better across the board.  “Our Creativity Express curriculum reaches some children who would otherwise be left behind,” Elise adds.  “An arts education also helps students develop motivation for higher academic achievement, leading them to become lifelong learners.”

Make sure to watch BrandStar Entertainment’s special Parent Teacher Corner edition of The Balancing Act to discover how a properly applied art education may lead to academic improvement, as well as develop more intuitive thinking and developing creativity and self esteem.

About “The Balancing Act” on Lifetime Television
The Balancing Act TV show airs daily on Lifetime Television at 7:00am (ET/PT).  The Balancing Act on Lifetime Television is America’s premier morning show that’s about women, for women and trusted by women.

About BrandStar Entertainment
BrandStar Entertainment is well known for their cutting edge content driven women’s programming, including “The Balancing Act” on Lifetime Television.  The Balancing Act TV show inspires and empowers women with entertaining and educational segments, placing them in the best position to achieve success in every aspect of their lives.

# # #

O2 Media’s parent company, BrandStar Entertainment, producers of The Balancing Act show on Lifetime TV, have proven themselves as pioneers in the Branded Entertainment industry bringing Social Media to TV with the vision to Engage, Entertain and Educate.

Teaching Children to Help Others

Thursday, December 22nd, 2011

Madcap Logic is proud to join Primrose Schools supporting the Feeding America virtual food drive.

Virtual Food Drive by Primrose Schools     Primrose Day Care Centers have teamed up with the charity, Feeding America, the largest hunger-relief chairty in America, to raise food and money for those in need this holiday season. As the virtual food drive will come to an end Decemeber 31st, be sure to visit the Primrose Facebook page where you can like the page, which will donate 1 can (or $1) or you can share the page which will donate 2 cans (or $2).

     Although it is a basic life skill, cooperation is not something that we are born with, but rather something we learn as we go through life. It allows us to develop and maintain relationships, and work successfully with other individuals. Infants do not come into this world with an understanding of the importance of sharing and compromise. These traits are learned through experience when the child becomes old enough to interact with others. Most children are introduced to cooperation when they are taught by adults to share their toys and take turns with other children in the playground and nursery. Through sharing such seemingly inconsequential items early in life, one will form a permanent habit of sharing that will most likely continue forever. This habit will manifest in many ways, such as one’s participation in charity work or the volunteering of his or her time to a worthy cause.

     Learning to cooperate and share is the foundation of many other positive characteristics that most parents hope their children will acquire, such as the importance of “giving back” when one has enjoyed success and good fortune in life. It is also how youngsters develop the skills they will need to get along well with other individuals throughout the course of their life.

Leading by Example

     As a parent, it is your behavior that your child will attempt to mimic first. Acting in a cooperative manner and displaying a sharing attitude toward others will instill the importance of these characteristics in your child’s mind. Important values are almost always learned from our parents in the course of daily life. For instance, you might say“If we all pitch in to help clean the kitchen after we eat, we will get finished quicker and can begin reading your new library book.”

Activities Requiring Family Participation

     Planing a family project that requires the participation of each member will help a child to understand the importance of teamwork, and how assisting each other to work toward a common goal will benefit everyone involved. Such projects can be as simple as the planting of a garden, or playing an interactive game.

     Preparing a meal is another ideal family project, as such activities offer a role for each member of the family. Children can search for the appropriate ingredients, and help mom and dad to mix and measure. Additionally, cleaning up after the meal can also be completed through teamwork. A great bedtime storybook to read to your youngster at the end of such a day would be the popular children’s favorite “Stone Soup.”

Stories With a Moral

     The concept of cooperation can be introduced by reading stories to your child that feature characters who share. The Little Red Hen is an ideal choice in such books. After reading the story to your child, you should involve him or her in an active discussion of the outcome, and ask the child how he or she might react if asked to participate in a project that requires cooperation with others.

Children and Music

     Children have an almost magical way of responding to music. Select a short musical piece and listen to it together. Then discuss the way the band, orchestra or chorus made these beautiful sounds by working in concert, sort of like a team. Children love when they can sing along with a karaoke machine or a CD. They also enjoy using simple instruments of rhythm to keep time to music. Gather a few of these things, let them make their own production and record it. They will love knowing what they accomplished together and will want to hear it again and again.

Sumitted by Emily Patterson on behalf of Primrose Schools.

Creativity Express Awarded 2011 BESSIE

Wednesday, April 6th, 2011


Madcap Logic's “Creativity Express” is awarded ComputEd Gazette’s BESSIE award for

Best Upper Elementary Art Education Website.

The Best Educational Software Awards “target innovative and content-rich programs and websites that provide parents and teachers with the technology to foster educational excellence.

Winners are selected from titles submitted by publishers around the world.”

For a full list of winners, and more information about the ComputED Gazette and the BESSIE Awards visit:

http://computedgazette.com/page3.html

For a compete list of the Creativity Express portfolio of Awards, visit:

http://www.madcaplogic.com/awards.php 

Madcap Logic Moves to Florida

Tuesday, January 4th, 2011

Leaving Colorado in late 2010, Madcap Logic, LLC has officially relocated to Florida. Our move is accompanied by a change in ownership and refocusing of Madcap Logic’s business plan.

“Our flagship sixteen lesson Creativity Express curriculum has been quite successful.” says the new CEO and Owner, Elise Ruiz-Ramon. “However, the CD-ROM delivery has caused significant frustrations from our customers – the operating systems are changing so rapidly that compatibility has become serious issue. We are at the mercy of Microsoft and Apple, and whatever upgrades or patches they may choose to place on any given computer at any time. Our Creativity Express Online product is free from those potential bugs, and is always on for any number of users from any web browser. The internet delivery of curriculum content is now widely accepted by home and traditional school students. Creativity Express Online is specifically designed to meet the needs of teachers and students alike, increasing productivity and creatively engaging the minds of children.”

The new CEO will begin by upgrading essential services within the Teacher Account Center, then improving the store front for greater product choices, pricing transparency and ease of ordering.

“We expect next year to be challenging for teachers and schools given the upcoming budget cuts,'” says Mrs. Ruiz-Ramon, “and we need to be able to provide a viable solution for art education to remain a core component of elementary curriculum.”

Time4Learning Provides Creativity Express Art Curriculum to its Members

Monday, July 12th, 2010
Time4Learning Provides Creativity Express Art Curriculum to its Members

Durango, CO – Representatives from Madcap Logic LLC announced today that Time4Learning.com is bundling the Creativity Express online art curriculum with its existing curricula to its Time4Learning members.

Time4Learning.com has licensed Creativity Express web-based art program to add to the educational services that Time4Learning.com provides to its thousands of members. The animated online program teaches art as well as art appreciation and art history. Students learn the principles and history of art through interactive lessons on topics such as line, form and color, using real examples from art history to illustrate each concept. The sixteen-lesson program is available to Time4Learning subscribing members. Creativity Express features a built-in reward system as each lesson concludes with a quiz designed to assess the students’ understanding of the material presented: the higher the students’ scores, the more artist cards and puzzle pieces they collect.

Time4Learning parents and students who have used the art program quickly nicknamed it “Time 4 Art.” They are enthusiastic about having an art course included in the Time4Learning academic curriculum and are thrilled by the quality of the content and delivery of the material. “My kids loved the art so much that they work on the program well beyond their homeschool time, spending their free time on it,” reported one parent. Homeschoolers in particular appreciate the structure the program provides to learning about and creating art. “I am so impressed! Our kids adored being taught about art in such an educationally fun and guided way, rather than our usual laissez-faire approach to homeschool art,” reviewed another parent.

About Time4Learning: Time4Learning is a leading online learning system that offers a preschool through eighth grade curriculum for homeschool, afterschool, and summer use in language arts, math, science and social studies. The Time4Learning online educational offering also includes Time4Writing.com, online writing courses for K-12. Time4Learning was selected as one of the “Top 100 Educational Websites” in both 2009 and 2010 by Homeschool.com and received a BESSIE Award after being named the #1 “Multi-Subject Website” by the ComputED Gazette in 2010. Time4Learning is a certified “Green Business” by the Uniform Standard for Green Business Certification 2009.

Creativity Express selected as a winner of the 2009 FAMILY CHOICE AWARD

Tuesday, January 19th, 2010

fca_logo_2007

The Family Choice Awards was founded by the Family Magazine Group, America’s largest free parenting publication,    and is recognized as the premier resource for the very best in children’s and parenting products and services.

Meet the Players….Randy Parker

Thursday, November 13th, 2008


Randy Parker, Founder Madcap Logic

Every child is an artist. The problem is how to remain an artist after growing up.”
Pablo Picasso

How many of us start out as creative little beans, slapping colors around, mucking with clay, paste, crayons? Happy. Yet at some point, we start to feel inadequate. Maybe someone said something unkind. Maybe no one said anything at all.

This is one of the reasons Parker created Creativity Express.

“My main goal was to open that back up. Kids are wild, fearless at a young age. Yet at some point, that shuts down.” By using the animated software, kids get to learn about artists, their techniques, their tools, and become artists themselves.
“I contend that everyone has artistic abilities.”

The whole idea started as a museum guide for kids. Parker wanted to create a bridge between museums and schools, he worked with the staff at The National Gallery of Art to develop the program. . Kids would learn about the art in advance, then walk the great halls with enhanced perspective and information. However, the teachers noted the value of the software, in and of itself.  Nothing like it existed, so the project grew into a more structured tool, with a full curriculum. Parker and team brought in the Institute for Learning Innovation. Full on art 101.”I didn’t even know what the word pedagogy meant.” says Parker.
Together they built a fun tool that teaches kids everything art, from Anasazi culture to wax resist technique.
The program also encourages creativity through games and activities.
Everyone should express their inner artist, we are now finding important links between expression and the brain. Yet kids either don’t have opportunities to be creative, or feel like they have to excel, in this go go age.

“We stigmatize ourselves,” says Parker.  “Yet we all have the capability to be creative.”
Parker knows creative. At the helm of Disney’s famed computer animation department, he worked with teams of gifted graphic artists for twelve years. Although his own background was film study, he was immersed in a world of visual literacy.
The studio is known for intense preparation, each film undergoes a 3-4 year process of detailed research. For the film, Mulan, several dozen artists went to China to absorb firsthand, cultural traditions, the landscape, color palettes, quality of light. This depth of experience informs Creativity Express. Parker seeks to hone a child’s senses of observation and context through the software program. One theme running throughout is artists observing other artists, techniques, cultures and emotional states.

The current trend towards arts integrative learning is being welcome by many champions of the whole brain.
“Our education system doesn’t encourage right brain thinking, and that’s a shame.,” says Parker. Think Pink.
“However, I do think there is a wave picking up here,”says Parker, who has witnessed the teachers’ enthusiasm for early creativity.
“I have heard teachers say ‘If we don’t teach kids art in second grade, we’re going to have a really hard time teaching them physics in eleventh grade.’”
Parker agrees –our brains work holistically – the challenge for parents and teachers is how to bring these two capacities back together.
“They are both important, the left brain holds the factoids, the right brain tells it what to do with all that.” says Parker.  “Imagination, it’s more important than knowledge.”

Creativity Express Named to Dr. Toy Top 10 Creative Products for Kids

Tuesday, September 16th, 2008

September 16, 2008

Durango, CO – Representatives from Madcap Logic LLC announced today the popular children’s toy review site DrToy.com has added Madcap Logic’s Creativity Express to a pair of its recommended lists. Creativity Express has been recognized as a “Top 10 Creative Products” as well as a member of 2008’s “Top 100 Best Products for Kids”. The award-winning site www.drtoy.com is a free public service provided by The Institute for Childhood Resources. Dr. Toy was the first website to provide information on the best in children’s and educational products. Dr. Toy also produces the popular online magazine Dr. Toy’s Guide.

Dr. Toy is the moniker of noted child development authority Stevanne Auerbach, PhD. Dr. Auerbach developed the Dr. Toy awards program to recommend safe, affordable, educational and stimulating products and toys for children. Products are evaluated according to several criteria including design, durability, value and fun. Products listed on the Dr. Toy website are typically those exhibiting the highest level of safety, creativity and innovation in the marketplace today.

“Everyone knows that parents and educators don’t buy products based on hype or advertising. Therefore it’s vital to obtain these types of recommendations from major influencers like Dr. Toy,” said Randy Parker, CEO of Madcap Logic. “It’s extremely satisfying to those of us on the Madcap Logic team when industry experts of Dr. Auerbach’s caliber recognize the tremendous impact Creativity Express can have on a child’s life experience .”

About Creativity Express: Creativity Express was created by former animators and production experts from The Walt Disney Company. The Home Edition provides interactive educational software for children ages 7-12 and features a blend of animated movies and interactive activities that teach principles of art and provide tools for creative self expression. The School Edition includes an animated art curriculum and enrichment program with sixteen interactive lessons, student tracking and teacher lesson plans. An online version of Creativity Express is available via subscription.

About Madcap Logic, LLC: Based in Durango, Colorado, Madcap Logic LLC develops fun, innovative educational products to help children achieve a new understanding of the visual world around them. Founded in 2003 by former animators from The Walt Disney Company, Madcap Logic produces the award winning educational software Creativity Express. Creativity Express is educational software for children ages 7-12 featuring a blend of animated movies and interactive activities that teach principles of art and provide tools for creative self expression. Creativity Express was awarded a Seal of Approval from The National Parenting Center in the Fall of 2008.

Madcap Logic Founder Randy Parker Chats with the Martha Stewart Morning Living Radio Crew

Friday, September 5th, 2008
Madcap Logic Founder Randy Parker Chats with the Martha Stewart Morning Living Radio Crew
September 5, 2008

Durango, CO – Randy Parker, CEO and founder of Madcap Logic, visited the Martha Stewart Radio studios in New York this morning for a chat with the Morning Living team. Randy and hosts Kim Fernandez and Betsy Karetnick discussed the importance of creativity for kids and how to fit creative projects into a child’s daily life.

Parker described three easy creative exercises parents can do with their kids to exercise their whole brain and approach any task with more originality, ingenuity and imagination.

Parker, who was Director of Operations for the Walt Disney Feature Animation Studios in Florida prior to founding Madcap Logic, visited the Martha Stewart Morning Living program as part of a national radio tour to promote the importance of creativity and visual literacy for children.

Creativity Express Awarded the National Parenting Center Seal of Approval

Thursday, September 4th, 2008

September 4, 2008

Durango, CO – Representatives from Madcap Logic LLC announced today the National Parenting Center has awarded its prestigious Seal of Approval to Creativity Express, educational software for children developed by Madcap Logic. The National Parenting Center employs an independent testing process to analyze and review consumer products marketed to parents and children. Creativity Express was awarded the Seal of Approval from The National Parenting Center in its Fall 2008 Report. The National Parenting Center’s Seal of Approval program was introduced in 1990 and provides information regarding a product’s merits based on reviews by volunteer parents and children in a variety of categories.

“At Madcap Logic our passion is to help children become more successful not only in school, but in life by helping expand their creative skills. With Creativity Express, we’ve found a way to really capture a child’s attention and improve their visual literacy. As a result, kids become better problem solvers and more productive, creative people,” said Randy Parker, CEO and founder of Madcap Logic.

Creativity Express was created by former animators and production experts from The Walt Disney Company. The Home Edition provides interactive educational software for children ages 7-12 and features a blend of animated movies and interactive activities that teach principles of art and provide tools for creative self expression. The School Edition includes an animated art curriculum and enrichment program with sixteen interactive lessons, student tracking and teacher lesson plans. An online version of Creativity Express is available via subscription.

The National Parenting Center provides a list of products with the Seal of Approval online at www.tpnc.com. More information about Creativity Express and Madcap Logic LLC is available at www.madcaplogic.com.

About Madcap Logic, LLC: Based in Durango, Colorado, Madcap Logic LLC develops fun, innovative educational products to help children achieve a new understanding of the visual world around them. Founded in 2003 by former animators from The Walt Disney Company, Madcap Logic produces the award winning educational software Creativity Express. Creativity Express is educational software for children ages 7-12 featuring a blend of animated movies and interactive activities that teach principles of art and provide tools for creative self expression. Creativity Express was awarded a Seal of Approval from The National Parenting Center in the Fall of 2008.

Madcap Logic donates to the New York City Dept. of Parks and Recreation

Saturday, August 23rd, 2008

August 23, 2008

Durango, Colorado – Madcap Logic has given away free licenses of a new type of curriculum package, Creativity Express, to the New York City Department of Parks and Recreation After School Programs, as a way of bringing attention to the need of teaching creativity to children. Creativity along with knowledge, has a direct link in developing problem solving skills, a need most experts agree will become increasingly essential in the 21st century.

The New York City Department of Parks & Recreation manages a network of nearly 30 Computer Resource Centers that offer creative and academic technology programs to over 1200 students during Parks’ free Afterschool program. CRCs aim to bridge the “digital divide” by providing affordable and equitable Internet access and classes that build real-world skills. By bringing technology, career services, academic courses and art programs into communities throughout New York City, CRCs link New Yorkers to opportunities for economic growth and improved quality of life.

Madcap Logic developed Creativity Express software in collaboration with many experts in the educational field. The product teaches children ages 7 and up skills such as critical thinking, visualization and many of the basic tools artists use in their work. The software features hilarious animated characters that lead the way on adventures that help kids explore creativity and imagination. It features hours of challenging activities and both traditional and digital art projects.

According to the Arts Education Partnership and the President’s Committee on the Arts and Humanities, studying art improves performance as much as 25% in reading, history and geography. The California Arts Council found that children who study the arts score an average of 44 points higher in math and 59 points higher in verbal skills on their SAT’s.

Founded by former Disney animators, Madcap Logic’s mission is to create products that keep kids emotionally engaged in healthy activities, motivated to learn, and ready to unlock their full potential. Creativity Express Home Edition is now available at Apple Stores nationwide.

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