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"The Balancing Act" on Lifetime to Feature Madcap Logic's Unique Educational Arts Program 'Creativity Express' Online

Wednesday, January 11th, 2012


"Madcap Logic is thrilled to partner with BrandStar Entertainment's TV popular morning show "The Balancing Act" on Lifetime in their effort to address the complex educational needs of today's students."


BrandStar Entertainment

“Creativity Express Brings Art Into The Classroom Tuesday January 17th, 2012: Lifetime Television 7:00-8 AM EST. & PST., 6:00-7AM CST

PRLog (Press Release)Jan 09, 2012 -
(Pompano Beach, FL) Madcap Logic, LLC – creators of Creativity Express, a fun an innovative arts educational program, recently completed filming for BrandStar Entertainment’s hit morning show, The Balancing Act on Lifetime Television.

“Madcap Logic is thrilled to partner with BrandStar Entertainment’s TV show The Balancing Act on Lifetime in their effort to address the complex educational needs of today’s students. In today’s challenging environment we applaud the efforts of The Balancing Act on Lifetime to provide parents and educators with essential resources required for lifelong academic success,” says special guest, Elise Ruiz-Ramon from Madcap Logic.

The segment which also features Robert Monson, President of the National Association of Elementary School Principals, will air this month as part of The Balancing Act’s Parent Teacher Corner series on Lifetime Television.  In the upcoming segment, they’ll discuss the importance of including art lessons in your child’s curriculum as part of the learning experience.

In this edition of the Parent Teacher Corner on The Balancing Act on Lifetime, viewers will learn that with so many schools cutting their budgets, educators are looking on-line to find the types of tools that teach effectively and are cost efficient. “Arts education enables children to draw from their experiences to create meaning that will enhance their learning,” says Robert.  “Research tells us that the arts have a tremendously positive impact on teaching and learning, especially in discovering talents, stimulating academic interests, and awakening an awareness of the vast possibilities of life.”

Children with art education do better across the board.  “Our Creativity Express curriculum reaches some children who would otherwise be left behind,” Elise adds.  “An arts education also helps students develop motivation for higher academic achievement, leading them to become lifelong learners.”

Make sure to watch BrandStar Entertainment’s special Parent Teacher Corner edition of The Balancing Act to discover how a properly applied art education may lead to academic improvement, as well as develop more intuitive thinking and developing creativity and self esteem.

For more a preview of the segment, please visit The Balancing Act on Lifetime Television: www.thebalancingact.com/video/?v=FX6W49ANG03517

About “The Balancing Act” on Lifetime Television
The Balancing Act TV show airs daily on Lifetime Television at 7:00am (ET/PT).  The Balancing Act on Lifetime Television is America’s premier morning show that’s about women, for women and trusted by women.  For information or to view a show, visit http://www.TheBalancingAct.com.  You can also follow The Balancing Act on Lifetime Television at; http://www.facebook.com/TheBalancingActFans, www.twitter.com/BalancingActTV and www.youtube.com/thebalancingact.

About BrandStar Entertainment
BrandStar Entertainment is well known for their cutting edge content driven women’s programming, including “The Balancing Act” on Lifetime Television.  The Balancing Act TV show inspires and empowers women with entertaining and educational segments, placing them in the best position to achieve success in every aspect of their lives.  For more details about BrandStar Entertainment please visit http://www.brandstartv.com.

For information on becoming a content partner for “The Balancing Act” on Lifetime Television, contact BrandStar Entertainment at Brandutainment@o2mediainc.com.

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O2 Media’s parent company, BrandStar Entertainment, producers of The Balancing Act show on Lifetime TV, have proven themselves as pioneers in the Branded Entertainment industry bringing Social Media to TV with the vision to Engage, Entertain and Educate.

Madcap Logic / Creativity Express Online Awarded 2011 EDDIE

Sunday, September 25th, 2011

  Creativity Express selected as Best Upper Elementary Art Education Website   

 

      The ComputED Gazette honored Creativity Express as a winner of its 16th Annual Education Software Review Awards. The EDDIE Awards target innovative and content-rich programs and websites that augment the classroom curriculum and improve teacher productivity, providing parents and teachers with the technology to foster educational excellence. Some selection criteria are academic content, potential for broad classroom use, technical merit, subject approach and management system. Winners are selected from titles submitted by publishers around the world.

      Creativity Express Online was additionally selected for a comprehensive product review. The award committee summed up the review with this excerpt:

In a time when budgetary cutbacks are impacting the visual arts programs in schools, Creativity Express offers a reasonably priced, enriching outlet for parents, schools, after-school and home school programs, addressing this vital educational need. Clearly, this holistic and multi-disciplinary approach to art education will help develop the well-rounded student needed in our complex world.”

    Madcap Logic is pleased to add the EDDIE to our portfolio of Awards. “We have spent a this year focusing Creativity Express Online to address the needs of teachers through enhancements to the Account Center. Our teachers work extraordinarily hard, and class management is critical to their daily success. We want the teachers to have the resources they need to foster creativity and self-expression through the arts, without having to call the school technical director for assistance. The EDDIE Award proves that we are on track to provide an engaging and enriching curriculum through a simple web-based platform.” says CEO Elise Ruiz-Ramon.

      Tickles, Furnace, and Ruby celebrated with snow cones. “We’ve worked hard lately,” said Ruby, “Furnace tends to slouch, and I was continually telling him to stand up straight! Then he almost ate the award paperwork. Fortunately we were close to refrigerator, and I was able to save the forms.” Furnace was unable to comment, as his mouth was full. Tickles was tickled, and tweeted all her friends the good news.

Madcap Logic Moves to Florida

Tuesday, January 4th, 2011

Leaving Colorado in late 2010, Madcap Logic, LLC has officially relocated to Florida. Our move is accompanied by a change in ownership and refocusing of Madcap Logic’s business plan.

“Our flagship sixteen lesson Creativity Express curriculum has been quite successful.” says the new CEO and Owner, Elise Ruiz-Ramon. “However, the CD-ROM delivery has caused significant frustrations from our customers – the operating systems are changing so rapidly that compatibility has become serious issue. We are at the mercy of Microsoft and Apple, and whatever upgrades or patches they may choose to place on any given computer at any time. Our Creativity Express Online product is free from those potential bugs, and is always on for any number of users from any web browser. The internet delivery of curriculum content is now widely accepted by home and traditional school students. Creativity Express Online is specifically designed to meet the needs of teachers and students alike, increasing productivity and creatively engaging the minds of children.”

The new CEO will begin by upgrading essential services within the Teacher Account Center, then improving the store front for greater product choices, pricing transparency and ease of ordering.

“We expect next year to be challenging for teachers and schools given the upcoming budget cuts,’” says Mrs. Ruiz-Ramon, “and we need to be able to provide a viable solution for art education to remain a core component of elementary curriculum.”

Time4Learning Provides Creativity Express Art Curriculum to its Members

Monday, July 12th, 2010
Time4Learning Provides Creativity Express Art Curriculum to its Members

Durango, CO – Representatives from Madcap Logic LLC announced today that Time4Learning.com is bundling the Creativity Express online art curriculum with its existing curricula to its Time4Learning members.

Time4Learning.com has licensed Creativity Express web-based art program to add to the educational services that Time4Learning.com provides to its thousands of members. The animated online program teaches art as well as art appreciation and art history. Students learn the principles and history of art through interactive lessons on topics such as line, form and color, using real examples from art history to illustrate each concept. The sixteen-lesson program is available to Time4Learning subscribing members. Creativity Express features a built-in reward system as each lesson concludes with a quiz designed to assess the students’ understanding of the material presented: the higher the students’ scores, the more artist cards and puzzle pieces they collect.

Time4Learning parents and students who have used the art program quickly nicknamed it “Time 4 Art.” They are enthusiastic about having an art course included in the Time4Learning academic curriculum and are thrilled by the quality of the content and delivery of the material. “My kids loved the art so much that they work on the program well beyond their homeschool time, spending their free time on it,” reported one parent. Homeschoolers in particular appreciate the structure the program provides to learning about and creating art. “I am so impressed! Our kids adored being taught about art in such an educationally fun and guided way, rather than our usual laissez-faire approach to homeschool art,” reviewed another parent.

About Time4Learning: Time4Learning is a leading online learning system that offers a preschool through eighth grade curriculum for homeschool, afterschool, and summer use in language arts, math, science and social studies. The Time4Learning online educational offering also includes Time4Writing.com, online writing courses for K-12. Time4Learning was selected as one of the “Top 100 Educational Websites” in both 2009 and 2010 by Homeschool.com and received a BESSIE Award after being named the #1 “Multi-Subject Website” by the ComputED Gazette in 2010. Time4Learning is a certified “Green Business” by the Uniform Standard for Green Business Certification 2009.

New York City Parks & Recreation Afterschool Programs use Creativity Express!

Monday, May 10th, 2010

“On November 7th, 2008, New Museum staff Chio Flores and Stephanie Pereira gave a presentation at to Al Smith and Hamilton Fish After School Program’s 9-12 year olds. They first described to the students the mission of their museum and talked about contemporary art in general. They presented slides of various artwork and talked about their past and current exhibitions.

We found those students who have been participating in Creativity Express since the Summer ’08 season, were more apt to participate in the group discussions about the slides. They were more confident (than others) to raise their hands, as well as had a larger vocabulary with which to articulate their ideas and opinions about the artwork presented.”-Olga Gazman, Director Computer Resource Centers, City of New York Parks & Recreation

Creativity Express selected as a winner of the 2009 FAMILY CHOICE AWARD

Tuesday, January 19th, 2010

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The Family Choice Awards was founded by the Family Magazine Group, America’s largest free parenting publication,    and is recognized as the premier resource for the very best in children’s and parenting products and services.

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