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Madcap Logic Introduces the New Assessment Rubric for Creativity Express

Monday, June 25th, 2012

The sixteen Creativity Express lesson modules in combination with the hands-on Creativity Builders projects create an entire curriculum that meets the National Standards for the Visual Arts. Our new interactive rubric has been designed to assist educators and parents in assessing the depth of understanding any one child has gained from the Creativity Express lesson content.

The National Standards for the Visual Arts are divided into two grade level groups: K-4 and 5-8, with different achievement goals for each age group. Entering the child’s grade level in the ‘Student Information’ area will select the appropriate rubric for that child

The K-4 Standards focus on conceptual comprehension over hands-on execution of artwork. In this age group there may be some quite talented children who simply lack the coordination or maturity to fully execute their ideas. Children progress at different rates during these early years; their achievement level on this rubric should reflect their relative capability at their given age or grade level, and effort put into the curriculum and projects. By grades 5-8, it is expected that the child is able to grasp the concepts rather easily. Their assessment is focused on the ability to analyze, discriminate, and make choices in execution of the projects to fully express these concepts in artwork. Again, those using the rubric should focus on relative skills and effort when deciding on assessment level for any one child.

Though it seems counterintuitive to attempt to measure creativity at a time when most children face a burden of standardized tests, we hope that both educators and parents find this rubric a useful tool. Creativity Express was designed by artists and education professionals to encourage experimentation, analysis, self-expression, and ultimately teach children to find their individual artistic voice. This rubric was designed to encourage these behaviors and serve as a guideline for further exploration.

 

The Madcap Logic Team

“The Balancing Act” on Lifetime to Feature Madcap Logic’s Unique Educational Arts Program ‘Creativity Express Online’

Wednesday, January 11th, 2012


“Madcap Logic is thrilled to partner with BrandStar Entertainment’s TV popular morning show “The Balancing Act” on Lifetime in their effort to address the complex educational needs of today’s students.”

BrandStar Entertainment

“Creativity Express Brings Art Into The Classroom Tuesday January 17th, 2012: Lifetime Television 7:00-8 AM EST. & PST., 6:00-7AM CST

PRLog (Press Release)Jan 09, 2012
(Pompano Beach, FL) Madcap Logic, LLC – creators of Creativity Express, a fun an innovative arts educational program, recently completed filming for BrandStar Entertainment’s hit morning show, The Balancing Act on Lifetime Television.

“Madcap Logic is thrilled to partner with BrandStar Entertainment’s TV show The Balancing Act on Lifetime in their effort to address the complex educational needs of today’s students. In today’s challenging environment we applaud the efforts of The Balancing Act on Lifetime to provide parents and educators with essential resources required for lifelong academic success,” says special guest, Elise Ruiz-Ramon from Madcap Logic.

The segment which also features Robert Monson, President of the National Association of Elementary School Principals, will air this month as part of The Balancing Act’s Parent Teacher Corner series on Lifetime Television.  In the upcoming segment, they’ll discuss the importance of including art lessons in your child’s curriculum as part of the learning experience.

In this edition of the Parent Teacher Corner on The Balancing Act on Lifetime, viewers will learn that with so many schools cutting their budgets, educators are looking on-line to find the types of tools that teach effectively and are cost efficient. “Arts education enables children to draw from their experiences to create meaning that will enhance their learning,” says Robert.  “Research tells us that the arts have a tremendously positive impact on teaching and learning, especially in discovering talents, stimulating academic interests, and awakening an awareness of the vast possibilities of life.”

Children with art education do better across the board.  “Our Creativity Express curriculum reaches some children who would otherwise be left behind,” Elise adds.  “An arts education also helps students develop motivation for higher academic achievement, leading them to become lifelong learners.”

Make sure to watch BrandStar Entertainment’s special Parent Teacher Corner edition of The Balancing Act to discover how a properly applied art education may lead to academic improvement, as well as develop more intuitive thinking and developing creativity and self esteem.

For more a preview of the segment, please visit The Balancing Act on Lifetime Television: www.thebalancingact.com/video/?v=FX6W49ANG03517

About “The Balancing Act” on Lifetime Television
The Balancing Act TV show airs daily on Lifetime Television at 7:00am (ET/PT).  The Balancing Act on Lifetime Television is America’s premier morning show that’s about women, for women and trusted by women.  For information or to view a show, visit http://www.TheBalancingAct.com.  You can also follow The Balancing Act on Lifetime Television at; http://www.facebook.com/TheBalancingActFans, www.twitter.com/BalancingActTV and www.youtube.com/thebalancingact.

About BrandStar Entertainment
BrandStar Entertainment is well known for their cutting edge content driven women’s programming, including “The Balancing Act” on Lifetime Television.  The Balancing Act TV show inspires and empowers women with entertaining and educational segments, placing them in the best position to achieve success in every aspect of their lives.  For more details about BrandStar Entertainment please visit http://www.brandstartv.com.

For information on becoming a content partner for “The Balancing Act” on Lifetime Television, contact BrandStar Entertainment at Brandutainment@o2mediainc.com.

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O2 Media’s parent company, BrandStar Entertainment, producers of The Balancing Act show on Lifetime TV, have proven themselves as pioneers in the Branded Entertainment industry bringing Social Media to TV with the vision to Engage, Entertain and Educate.

Creativity Express Awarded 2011 BESSIE

Wednesday, April 6th, 2011


Madcap Logic's “Creativity Express” is awarded ComputEd Gazette’s BESSIE award for

Best Upper Elementary Art Education Website.

The Best Educational Software Awards “target innovative and content-rich programs and websites that provide parents and teachers with the technology to foster educational excellence.

Winners are selected from titles submitted by publishers around the world.”

For a full list of winners, and more information about the ComputED Gazette and the BESSIE Awards visit:

http://computedgazette.com/page3.html

For a compete list of the Creativity Express portfolio of Awards, visit:

http://www.madcaplogic.com/awards.php 

Madcap Logic Moves to Florida

Tuesday, January 4th, 2011

Leaving Colorado in late 2010, Madcap Logic, LLC has officially relocated to Florida. Our move is accompanied by a change in ownership and refocusing of Madcap Logic’s business plan.

“Our flagship sixteen lesson Creativity Express curriculum has been quite successful.” says the new CEO and Owner, Elise Ruiz-Ramon. “However, the CD-ROM delivery has caused significant frustrations from our customers – the operating systems are changing so rapidly that compatibility has become serious issue. We are at the mercy of Microsoft and Apple, and whatever upgrades or patches they may choose to place on any given computer at any time. Our Creativity Express Online product is free from those potential bugs, and is always on for any number of users from any web browser. The internet delivery of curriculum content is now widely accepted by home and traditional school students. Creativity Express Online is specifically designed to meet the needs of teachers and students alike, increasing productivity and creatively engaging the minds of children.”

The new CEO will begin by upgrading essential services within the Teacher Account Center, then improving the store front for greater product choices, pricing transparency and ease of ordering.

“We expect next year to be challenging for teachers and schools given the upcoming budget cuts,'” says Mrs. Ruiz-Ramon, “and we need to be able to provide a viable solution for art education to remain a core component of elementary curriculum.”

Newsweek Reports on the "Creativity Crisis" in America

Tuesday, July 20th, 2010

Affecting a generation of Americans, both children and adults,
"For the first time, research shows that American creativity is declining. What went wrong – and how we can fix it."

http://www.newsweek.com/2010/07/10/the-creativity-crisis.html

If you have school-age children this comes as no surprise. Children are spending more time in front of televisions and computers, and spending days in school being tested rather that taught. The long term effects are now being felt by a society that needs innovation more than ever to solve long-term problems.

What can you do? Read the article, learn, and reach out to the schools and children around you. Stay involved, and use books instead of television. Force your children outside (weather permitting) without electronics. Let them fail so that they understand how to creatively find solutions on their own. Encourage individuality.

Furnace recommends picking up a paintbrush and finding out where your imagination can take you! It’s a great way to spend a summer day. Just try to find a brush your own size…

Time4Learning Provides Creativity Express Art Curriculum to its Members

Monday, July 12th, 2010
Time4Learning Provides Creativity Express Art Curriculum to its Members

Durango, CO – Representatives from Madcap Logic LLC announced today that Time4Learning.com is bundling the Creativity Express online art curriculum with its existing curricula to its Time4Learning members.

Time4Learning.com has licensed Creativity Express web-based art program to add to the educational services that Time4Learning.com provides to its thousands of members. The animated online program teaches art as well as art appreciation and art history. Students learn the principles and history of art through interactive lessons on topics such as line, form and color, using real examples from art history to illustrate each concept. The sixteen-lesson program is available to Time4Learning subscribing members. Creativity Express features a built-in reward system as each lesson concludes with a quiz designed to assess the students’ understanding of the material presented: the higher the students’ scores, the more artist cards and puzzle pieces they collect.

Time4Learning parents and students who have used the art program quickly nicknamed it “Time 4 Art.” They are enthusiastic about having an art course included in the Time4Learning academic curriculum and are thrilled by the quality of the content and delivery of the material. “My kids loved the art so much that they work on the program well beyond their homeschool time, spending their free time on it,” reported one parent. Homeschoolers in particular appreciate the structure the program provides to learning about and creating art. “I am so impressed! Our kids adored being taught about art in such an educationally fun and guided way, rather than our usual laissez-faire approach to homeschool art,” reviewed another parent.

About Time4Learning: Time4Learning is a leading online learning system that offers a preschool through eighth grade curriculum for homeschool, afterschool, and summer use in language arts, math, science and social studies. The Time4Learning online educational offering also includes Time4Writing.com, online writing courses for K-12. Time4Learning was selected as one of the “Top 100 Educational Websites” in both 2009 and 2010 by Homeschool.com and received a BESSIE Award after being named the #1 “Multi-Subject Website” by the ComputED Gazette in 2010. Time4Learning is a certified “Green Business” by the Uniform Standard for Green Business Certification 2009.

Creativity Express selected as a winner of the 2009 FAMILY CHOICE AWARD

Tuesday, January 19th, 2010

fca_logo_2007

The Family Choice Awards was founded by the Family Magazine Group, America’s largest free parenting publication,    and is recognized as the premier resource for the very best in children’s and parenting products and services.

Wendy Rominger From Jackson Hole, WY Tells us About Her Class and Creativity Express!

Thursday, March 26th, 2009

Wendy Rominger is currently teaching art in grades 6-8 in Jackson Hole Middle School in Jackson, Wyoming.  She first found out about Creativity Express through a postcard she received from an art education convention.  The program seemed to meet many of the needs she was struggling with in her own curriculum and mixed computer use with studio activities, assessment quizzes, written reflections, and creating computer images that could be stored in a portfolio.

We asked Wendy about how she uses the software in her classes and the kinds of art her kids have produced as a result. Here is what she had to say: “I have the kids create a handmade cardboard journal that houses all their Do Art activities.  I have expanded the chapter Messages in Art as a spring board for a T-shirt design using lettering t-shirtfor their own message. I see my 6th graders 2 times a week which limits how much time we spend in Creativity Express but I strive to have them all complete up to 8 chapters if I see them for a semester. It has proved incredibly helpful when I have a substitute in my room. They have commented how wonderful it was and how engaged the kids were during the class.”

Wendy has noticed that some kids take more readily to the software than others however, and that if she doesn’t keep an eye on them they will skip over sections that are more or less optional so they can get to the challenge (at least they are ambitious!). Some of the kids are also moving quickly to wait to find out more about the artists or concepts covered, but they really love working with Corel Painter and musicexpressing themselves on the computer. Interestingly, some kids prefer the idea gizmo than their own ideas for completing their art activities while others prefer to challenge themselves to come up with their own solutions. The software is flexible enough to cover both audiences and their needs! One favorite activity for all seems to be pulling the handle on the machine!

When we asked Wendy what she would tell a new teacher who had never used the program before, she recommended working through how to log students in, then unlock the chapters, explore the features of the gallery, artist cards, and how to track student scores before exposing the kids to the program.sign A digital painter program is really essential if students are going to create images on the computer. If you are wondering about the images in this blog, they come courtesy of Wendy’s students, wonderful examples of the kinds of artistic expression they found through the software.

Thanks so much for your time Wendy, and give our thanks to the students for their beautiful work!

With thanks to Circumerrostock for the sign!

Encouraging the artist within!

Rhonda Robinson: Visual literacy for a digital age

Wednesday, January 21st, 2009

 

As promised last week, welcome to Madcap Logic’s second podcast, and this time with our special guest, Dr.Rhonda Robinson from Northern Illinois University. Dr Robinson works with educational technology and assessment as well as teacher training for technology and has spent her career working around ideas of visual learning and literacy.

Originally an English teacher in middle school, Rhonda was very interested in media literacy and language arts and began to pursue media production in

her masters and doctorate degree. Beginning with ‘old media’, Rhonda’s techniques now span into the digital realm, encouraging students to analyze imagery from newspapers and also video, tapping into kids’ (and their teachers’) natural creative abilities.

Rhonda has used our Creativity Express program to teach her masters students color and composition, expanding their practical orientation to consider the aesthetic dimensions of the images they and their students create. Rhonda believes that we learn first through vision but the verbal orientation of schools has privileged verbal learners. Whether or not we have natural inclinations towards art, these skills can be developed over time. Images provide us with an easy door to learning, and it may be that we learn more through them than more literary or verbal texts because we have a reduced resistance to them.

Dr Robinson therefore, believes that visual literacy should complement and supplement other forms of literacy in education to aid diverse learners in the classroom. Teachers of reading in particular, have embraced this entire collection of literacies, as have teachers of science and mathematics. Integrating technology into the classroom, as opposed to having it shut out of the lesson or considered something different, is critical as visual literacy involves not only encoding or the creation of the image but also decoding, that is, how we select meanings for the same image and messages. This is increasingly important in a digital age with our ability to manipulate images!

We hope you enjoy our conversation with Rhonda! There is much to be learned from this fascinating conversation around the renewed importance of art and visual literacy in our contemporary times and its contribution to citizenship.

With thanks to lakewentworth for his art!

Kids on Computers : When to Start?

Tuesday, December 16th, 2008

During Randy Parker’s Seattle radio interview, the issue of age appropriateness came up.

Yes, we hear stories of eighty-year-olds having a grand old time with Creativity Express, but what about on the other end?  When is a child ready to play with the program?

This can be puzzling. The animated software program suggests ages 7-97. Dr. Toy, which has recognized Creativity Express as one of this year’s “Top 10 Creative Products” suggests 6-12. (Thanks also to Homeschool Blog for an award).

Really, when can kids get the most value out of Creativity Express and other programs? If we say Let’s Start With Art, when do we start?

We probably all know a family (or three!) that are all over tech. The parents are engineers or web developers. The kids are writing code by eight. They design games for each other for fun. But what about the rest of us?

Well know that you are probably not the first to ask. Daniel D. Shade wrote his oft-quoted piece, Developmentally Appropriate Software back in 1991. Some of us weren’t even “launched” then. He developed, with Dr. Susan Haugland, a criteria scale, that measures the value of software programs for kids.

Some of the criteria are obvious.

* Does the software offer clear instructions?
* Age appropriate in terms of realistic concepts?
* Appropriate methods?
* Expanding complexity?  “low entry, high ceiling.”

He also writes, “Please do not think, however, that we have reached the pinnacle of early childhood computer applications. The majority of software produced for early childhood is still drill-and-practice, software improvements continue to center on graphics and sound rather than content.”

So, as we have heard before, in other contexts, content is key. What are kids being asked to do?  Chase things around to groovy sounds and lights? Or is there value in the program?  Frustration or mastery?

Between the ages of 1 and 2, cause and effect makes sense to a child. They also start getting computer basics around now. Be gentle with the keyboard. Don’t sit on it. Don’t throw it. There are games that offer magic by simply touching a key. Since this age group can’t recognize letters, keyboarding is limited to forward and back arrows. Full-on assistance please.
There are programs like Baby Smash that don’t even ask for fingers. My boys loved this one.

At around 3 or 4, your child will start showing readiness for “real” software. Simple stories. Puzzles. No complicated scenarios. No timed games. They need to work at their own pace.
They also still need a helper, since few children are reading at this age. A parent or teacher on hand is a good way to learn.

There is software that supports learning numbers, colors, shapes, letters. It’s also a good age for music and artistic software. Make sure there is a  balance between structured learning, right/wrong stuff, and open play.
It’s all good.

According to the National Association for the Education of Young Children, when used appropriately, technology can enhance children’s cognitive and social abilities. Computers are compelling. Colors. Sounds. Little people see us big ones working on computers, they want to do that too. (They want cel phones too, but that’s another story).

The right software programs engage them in creative play, problem solving, some sort of conversation. And control! How cool for them to control pacing. Repeat games as often as they want.

Again! again! again! heard that before?

NAEYC also recommends, “Just as parents continue to read to children who can read themselves, parents and teachers should both participate with children in computer activities and encourage children to use computers on their own and with peers.”

So they are on their own, but they aren’t. Be with them to offer help, encouragement, praise.

In terms of choice, Dr. Hoagland offers these sage words of advice.
“The instructions should be clear and easy to understand and the software should provide the kids with visual prompts and/or a help option they can refer to when needed, minimizing adult supervision. Software should contain no violent objects, characters or activities, and should include positive social values, such as cooperating, sharing, communicating and expressing feelings.   Advertisement is visibly reduced and the children are exposed to concrete representations of objects, sounds and settings that belong to the real world, since children tend to believe without much questioning that what they see and hear is true.”

And there will be merchandise targeting the little people.
There are scaled-down versions of mice that claim to work from ages 2-10.
Or why not just shoot for the whole FunKey Board Fun Mouse Bundle.
And what about a pre-school computer desk, “comfortably fits a child from 2 to 6.” But maybe we don’t need to shell out the big bucks to create our Mini Me.

Dr. Hoagland sums up by saying ” in their early ages, children need to engage in activities that require the use of their hands, hearts, bodies and minds.”

So true. Let’s not make the computer, like the TV, in Stephen Spielberg’s assessment, “the third parent.”

Also, don’t forget to introduce healthy computing habits.

* Posture (Did we all just straighten up?)
* Seat comfort.
* Take breaks to rest the body and eyes.
* No food or drinks within dangerous proximity.
* Clean screen. Just like grownups.

Also, realize that kids will be online more as they age. But don’t worry. That’s a good thing. According to a recent Macarthur Foundation study, it turns out that America’s youth are developing important social and technical skills online. They are hanging out, but they are also learning. So that’s good, right?

It’s what we do.

So there is no right time to start with art. Just let the little bots play, explore, and see what happens. Years from now, who knows what they will be doing with computers?

But if we help them now, they will help us later, when the latest technology confounds us oldsters.

Photo by machado17

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