Randy Parker, Founder Madcap Logic
“Every child is an artist. The problem is how to remain an artist after growing up.”
How many of us start out as creative little beans, slapping colors around, mucking with clay, paste, crayons? Happy. Yet at some point, we start to feel inadequate. Maybe someone said something unkind. Maybe no one said anything at all.
This is one of the reasons Parker created Creativity Express.
“My main goal was to open that back up. Kids are wild, fearless at a young age. Yet at some point, that shuts down.” By using the animated software, kids get to learn about artists, their techniques, their tools, and become artists themselves.
“I contend that everyone has artistic abilities.”
The whole idea started as a museum guide for kids. Parker wanted to create a bridge between museums and schools, he worked with the staff at The National Gallery of Art to develop the program. . Kids would learn about the art in advance, then walk the great halls with enhanced perspective and information. However, the teachers noted the value of the software, in and of itself. Nothing like it existed, so the project grew into a more structured tool, with a full curriculum. Parker and team brought in the Institute for Learning Innovation. Full on art 101.”I didn’t even know what the word pedagogy meant.” says Parker.
Together they built a fun tool that teaches kids everything art, from Anasazi culture to wax resist technique.
The program also encourages creativity through games and activities.
Everyone should express their inner artist, we are now finding important links between expression and the brain. Yet kids either don’t have opportunities to be creative, or feel like they have to excel, in this go go age.
“We stigmatize ourselves,” says Parker. “Yet we all have the capability to be creative.”
Parker knows creative. At the helm of Disney’s famed computer animation department, he worked with teams of gifted graphic artists for twelve years. Although his own background was film study, he was immersed in a world of visual literacy.
The studio is known for intense preparation, each film undergoes a 3-4 year process of detailed research. For the film, Mulan, several dozen artists went to China to absorb firsthand, cultural traditions, the landscape, color palettes, quality of light. This depth of experience informs Creativity Express. Parker seeks to hone a child’s senses of observation and context through the software program. One theme running throughout is artists observing other artists, techniques, cultures and emotional states.
The current trend towards arts integrative learning is being welcome by many champions of the whole brain.
“Our education system doesn’t encourage right brain thinking, and that’s a shame.,” says Parker. Think Pink.
“However, I do think there is a wave picking up here,”says Parker, who has witnessed the teachers’ enthusiasm for early creativity.
“I have heard teachers say ‘If we don’t teach kids art in second grade, we’re going to have a really hard time teaching them physics in eleventh grade.’”
Parker agrees –our brains work holistically – the challenge for parents and teachers is how to bring these two capacities back together.
“They are both important, the left brain holds the factoids, the right brain tells it what to do with all that.” says Parker. “Imagination, it’s more important than knowledge.”